Google Ads setup and management focused on inquiry quality and sales
First we check search demand, offer, economics, the page and enquiry handling. Then we build and manage Google Ads campaigns so the business sees which queries bring the right clients and what to do with budget next.
Companies and partners we have worked with
Query, ad, page and sale must continue one need
Google Ads brings a person with a concrete intent, but the result appears only when the ad answers the query, the page helps the decision, and the business handles the enquiry quickly and correctly.
How we make decisionsDemand alone does not mean advertising can pay off
Someone may search for a service and still reject the offer because of price, weak proof, an awkward page or a slow reply. Before raising budget we check not only the campaign, but the full path to the client.
We choose the Google Ads format by demand model and data
Search, Shopping, Performance Max and Demand Gen solve different jobs. We connect only the format that has a clear role, enough materials and a measurable result.
Search campaigns
When a potential client already formulates a need and searches for a concrete product, service or solution.
Discuss search advertising
Shopping and product ads
When the store has an up-to-date catalogue, prices, stock, delivery, correct product pages and a configured Merchant Center.
Discuss product campaigns
Performance Max
When the valuable action, optimisation data, assets, product feed if needed, and the role of PMax versus other campaigns are defined.
Check the role of Performance Max
Demand Gen and visual campaigns
When the task requires introducing the audience to the offer before direct search and the company has strong images or video.
Discuss Demand GenSix elements of managed Google Ads
We include only the elements that help verify concrete demand, enquiry quality and channel economics.
Business goal and acceptable economics
We define the valuable action, margin or client contribution, acceptable acquisition cost and the enquiry volume the team can handle.
Demand map and priorities
We separate services, products, intents, brand and non-brand demand, geography and directions with different commercial value.
Campaign architecture
We design Search, Shopping, PMax or Demand Gen for budget and result decisions — not for the maximum number of features.
Ads and landing pages
We connect query, promise, proof, offer and CTA into one consecutive path.
Measurement and sales data
We configure agreed conversions and, when possible and lawful, feed qualified or completed deals back into the system.
Optimisation and decisions
We review queries, exclusions, budgets, bids, assets and lead quality, and record what to continue, change or stop.
We manage Google Ads through economics and demand quality — not platform recommendations
The algorithm optimises the campaign for the signal you pass. Our job is to make sure that signal really connects to a valuable client for the business.
We check economics first
Before bids and budget we define which acquisition cost the company can sustain.
Structure follows demand
Campaigns are split by meaningful differences in intent, offer, geography and client value.
Automation does not replace the decision
Performance Max and Smart Bidding are used where goals and data allow verification. AI Max is an optimization layer inside Search campaigns — not a separate campaign type.
The ad continues on the page
The user should see the same offer and next step that the ad promised.
Not every form submit is a lead
We separate form submit, contact, qualification, meeting and customer when data allows it.
Decisions matter more than Optimization Score
We do not apply a recommendation only to raise the platform optimisation metric.
Queries need regular review
We analyse real search phrases and exclude demand that does not match the offer.
Account and knowledge stay with the client
The company keeps access, history, data and understanding of the decisions taken.
What we fix before launch and compare afterwards
A campaign becomes manageable when the business already knows the baseline, conversion value and conditions for the next decision.
Demand map and baseline economics
We record directions, available demand volume, current enquiries, conversion to customer, margin and acceptable CAC.
Measurement map
We define site and call events, Google Ads and Analytics conversions, consent, CRM statuses, data owners, deduplication, reporting delay, attribution limits and known blind spots.
Hypothesis and stop rules
Before launch we agree what we test, how much data is needed and when we scale, change or stop the campaign.
Google Ads for different choice paths
Campaign structure depends not only on industry, but on what the client searches for, how fast they decide and which result the business can confirm.
Local services
The query links a concrete service, service area and a fast move to a call, booking or form.
Google Ads for local services
B2B
We account for a long deal cycle, several buying roles and enquiry quality after first contact.
E-commerce
We connect product demand, catalogue, prices, stock, Merchant Center and sales margin.
Google Ads for e-commerce
Real estate
We separate property types, locations, client goals and offer freshness — not only broad keywords.
Google Ads for real estate
Clinics and beauty
We connect service, specialist, booking, trust and advertising-claim limits.
HoReCa
We account for location, hours, booking, menu, orders and the difference between searching a place and a concrete offer.
Google Ads for HoReCa
Manufacturers and brands
We separate brand demand, dealer queries, product categories and enquiries from end or B2B clients.
What the business gets from Google Ads setup and management
The result is not how many campaigns were created, but a clear channel for decisions about demand and budget.
Commercial demand map
The company understands what potential clients search for and which directions have different value.
Manageable campaign structure
Budgets, queries, products and campaign types are split so the result can be explained and changed.
Ads linked to enquiry quality
Available site and sales data help separate a form submit from a potential client.
Basis for the next decision
The team knows what to scale, which hypothesis to change and where continued spend is not justified.
Transparent rules for Google Ads work
Before launch we fix media budget, access, materials, responsibility, scope and external-platform limits.
Media budget is paid separately
Spend on impressions and clicks is charged by Google and is not part of setup or management fees.
The account belongs to the client
The company keeps admin access, billing profile, campaign history, analytics and primary data sources. We do not ask for passwords.
Materials and claims are approved
The client approves prices, terms, rights to materials, legally significant statements and offer availability.
Extra work has a separate scope
Page development, CRM, Merchant Center, complex feeds, video production and new markets are priced separately.
How Google Ads work begins
Five steps from demand diagnosis to a decision to scale, change or stop the campaign.
01
Diagnose the business
We clarify offer, target client, economics, sales, current enquiry sources and the main constraint.
02
Check demand and campaign format
We analyse queries, catalogue, competition, geography and choose Search, Shopping, PMax or Demand Gen.
03
Prepare structure and measurement
We agree campaigns, queries, ads, landing pages, conversions, budgets and feedback rules.
04
Launch a limited test
We start with the minimum sufficient scope, check traffic quality and remove obvious waste.
05
Take the next decision
We compare ad data with enquiry quality and decide what to scale, change or stop.
What may be needed alongside Google Ads
Advertising should not endlessly compensate for limits of the page, measurement or another channel.
Paid advertising
When you need to compare Google Ads and Meta Ads and define each channel’s role.
Compare advertising channelsLanding page
When the current page does not continue the query and ad, or leads to several competing actions.
Landing page developmentSEO
When the business needs a cumulative organic channel that complements paid demand coverage.
SEO for businessSEO for e-commerce
When an online store needs stronger organic visibility for categories and products — not only paid product traffic.
SEO for online storesFirst we will check whether Google Ads can work in your business economics
Describe services or products, average client value, current acquisition method, media budget and enquiry handling. We will define which demand and campaign format to test first.
Questions about Google Ads setup and management
Where does Google Ads work start?
With checking demand, offer, economics, landing page, measurement and enquiry handling. Campaigns are created after the valuable action and quality criteria are defined.
What does Google Ads setup and management include?
Agreed scope may include demand analysis, account architecture, Search, Shopping, PMax or Demand Gen, ads, exclusions, conversions, optimisation and a report with decisions taken.
Which campaign type should we choose?
Search fits formed search demand. Shopping fits a ready product catalogue. Performance Max needs quality goals and data. Demand Gen is used for visual introduction to the offer before direct search.
Can we order Google Ads setup only?
Yes, if the business is ready to manage campaigns itself and has a responsible specialist. Before start we fix setup scope, handover, documentation and boundaries of later support.
How much does Google Ads advertising cost?
Media budget is paid to Google separately. Setup and management cost depends on the number of directions, markets, campaign types, measurement state and work volume — with no fixed packages on this page.
Do you guarantee leads, sales or ROAS?
No. Results depend on demand, offer, price, competition, page, data and sales. We own justified structure, management quality, measurement and transparent budget decisions.